Simon M. Eder joining leadership team as Co-Founder and Chief Commercial Officer (CCO).

Simon joins the leadership team to drive global commercial strategy and market expansion, bringing over 15 years of experience at the intersection of music, technology, and strategy.

Simon’s background includes co-founding the classical streaming service Primephonic (acquired by Apple in 2021 and relaunched as Apple Music Classical in 2023) and leading the award-winning classical label Pentatone. As Managing Director at Pentatone, he led the label’s digital transformation and rebranding, earning multiple "Label of the Year" honors.

Simon noted: "The technology we are building at OnstageAI addresses the primary barrier for many institutions: the high cost and logistical complexity of video capturing live performance. By making high-end cinematography autonomous, we allow venues to focus on the art while the technology handles the production. It’s a shift from 'filming as an event' to 'filming as a standard,' opening up entirely new ways for institutions to engage with global audiences."

The Strategic Path Forward Simon’s appointment is a further step to accelerate OnstageAI’s international growth. By leveraging his experience in scaling music-tech ventures, he will ensure the company’s technology aligns with the practical needs of institutions and venues, bridging the gap between artistic integrity and digital revenue.

Adam Borowski, CFO and Co-Founder: "Simon’s leadership, informed by building and selling a SaaS company to a major tech player like Apple, will be instrumental. He has the unique ability to translate technological innovation into tangible business value for the global performing arts market."

Jakub Fiebrig, CEO and original Founder: "Simon understands the international music ecosystem from the inside out. As we scale, his experience in building commercial frameworks for complex music products and his track record is exactly what we need."

8/01/2025